Behind-the-scenes fashion shoot at TSO!

Behind the scenes at The Skirt Outlet fashion photo shoot!  It's all in the team! Not such a secret, huh?!

First things first...our photo shoot days are some of our favorites! Preparing for a photo shoot starts long before the clothing is even dreamt of, really. It starts with who we are, why we are creating and finding these pieces for you and how we can show YOU that they are threaded with purpose.

It all begins when the design and buying process starts... (stay tuned for that future blog post!). This helps with the curating of seasonal collections and outfits. The design team carefully finds fabrics, colors and patterns that are classic, in season and timeless. At this point we start drawing inspiration to help determine the tone, feel and location for our photo shoots! Ok, that and the temperamental Minnesota weather. 

Our team is made up of creatives, mothers, cat lovers, designers, coffee enthusiasts, sisters, agriculture majors, friends, foodies and photographers! Real people who want to share the joy of modesty. Being altogether beautiful, in every way. Our amazing models work around their mommin' schedules, jobs and school to be here with us. How amazing is that?

 With a photoshoot every two weeks, booking our models and staying on top of schedules requires some amazing time management.  Our teams pull together to get the look and tone for that particular photoshoot. Everything from how the hair will look with an outfit, hand placement, and even down to the motion in the skirt.

Oh, and did we mention with our move to downtown, we will have our own photo studio?  YAY!  We actually started using it a few weeks ago as we just couldn't wait to get in there! It's been a great change of pace and we love the inviting atmosphere it brings!

 It is so important to us that y'all have honest, high quality photos of our clothing when shopping online. Not only does this give you the best possible representation of the item {length, color, the REAL}, it gives us the chance to serve you in a subtle but powerful way!  We are constantly trying to better ourselves and learn new ways to do just that. Our new photo studio and downtown location gives us so much potential!

What is the take home that we have learned through our photo shoots? It is all in the details. From steamers to leaf blowers (or a cardboard box top when you don't have a battery for your leaf blower) and belts to scarves, making sure things are just so, is a craft all in itself. An eye for detail is such a gift, and we have so many gifted team members!  This also equates to real life.  Every single thing you do, no matter how small, matters!  

I feel it warrants a blog post entirely dedicated to it! However, I'll just let the photos below shine and speak for themselves. ;)

Without ever compromising who we are and what we believe, we are committed to being inclusive. By inviting more women, from more walks of life into our community, we can bring more joy and absolute beauty to the journey.